CLARK Material Handling Company has announced the launch of its new website: The new website has received a complete visual overhaul, and integrates several new features including easier navigation, current CLARK news, and one-click truck previews.

CLARK’s website is updated using Web 2.0 technology, which promotes easier navigation through a more efficient and interactive user interface design. The entire CLARK product line is viewable, and includes rollover images that feature details of each forklift. A scrolling line of trucks on the homepage allows users to access any specific truck with one click. Shortly after launch, users will also have access to CLARK’s product configuration application, which will provide an interactive visual experience within the company’s truck line.

“Easy access to our product line, information about the company, and finding your nearest authorized CLARK dealer are the main focus of the website,” stated Dennis Lawrence, President and CEO of CLARK. “Both customers and dealers will be able to stay up-to-date on everything CLARK has to offer in a very efficient manner. The updated product and dealer resources are outstanding and are presented very intuitively.”

A promotional merchandise store is scheduled to be available shortly, and will present customers with a wide variety of CLARK apparel and merchandise. In-depth truck information is available for each forklift manufactured by CLARK, and a dealer locator allows customers to quickly locate their closest dealer. Visitors to the site can also download new product wallpapers, PDF product specification sheets, and other high-resolution media.

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